Oscar de la Renta is now run by the late designer’s son-in-law, Alex Bolen, who defended the Amazon move in an interview with Vogue. For the duo, it marked a triumphant return to the place that they began their careers in fashion. I, we, our family want to hire people who are outstanding at their jobs and let them do their jobs. I'm not a customer for our product, but I find that shopping, whatever it's for, can be intimidating and we don't want to do that. It is of course a bit different than with Oscar and me because Oscar was [my wife] Eliza's stepfather. De la Renta likes to joke that his son-in-law Alex Bolen will one day fire him. Speaking with Kim and Garcia, it’s clear that they feel a sense of responsibility for Oscar de la Renta’s legacy — the kind of deep connection that can only develop organically. It's a way we can compete with some of our larger peers. Ahead of the house's fall show, we spoke with Bolen by phone about the company's transformation over the past 11-and-a-half years, why he's not obsessed with chasing younger customers and what it's like to work with de la Renta's creative successor, Peter Copping, who will be celebrating his one-year anniversary on the Oscar runway this Tuesday. On a Friday afternoon in New York City near Bryant park, Oscar de la Renta CEO Alex Bolen invited us to his office, which is home to the business team, the manufacturing and design departments, and personnel for the esteemed fashion house. “La presencia y contribución de Alex Bolen, como CEO en Oscar de la Renta, es enorme ya que su visión global llena de retos y nuevos mercados a la marca”. In what other ways has technology changed the business, or the way things are done? There's more we could do, but that is going to require a $50-$100 million solid sales increase to really move the needle. "It was a big surprise.". Oscar de la Renta was born in the Dominican Republic. Fabrics that used to need to be done by hand in Italy, we can now work with laser printing. “Oscar de la Renta is thrilled to partner with Amazon for the launch of Luxury Stores,” stated Alex Bolen, CEO of Oscar de la Renta. De la Renta's designs have been worn by a diverse group of distinguished women and celebrities. We hope they're fans, hoping they're thinking when their life and budget allow, they'll wear Oscar. For most brands, leather goods and accessories are where the money's at. Before his father-in-law, the late Oscar de la Renta, appointed him CEO of his namesake company in the summer of 2004, Bolen had spent 14 years on Wall Street. Laura started here as an intern, and I started as, I thought, a consultant who was going to help sell my wife’s family’s business. He showed two navy and white striped sweaters that were too classically-styled to cast aside as "over." For example, our fashion jewelry business, we offer earrings for $200, we offer rings in some cases for under $100. Sleepwear and intimate apparel are other areas where our brand's aesthetic could make some sense. In your first interview as CEO you said you were considering menswear. A disciple of Cristóbal Balenciaga, Oscar de la Renta was much admired for his technique -- and adored for his kindly charm. Why is that important to you, how much do you invest in it? Places like Japan, where we have typically not had business, are now generating important business. 2. That is what we're trying to do with our product. The fluctuations of currency are a major driver. Alex Bolen’s role in Oscar de la Renta is Chief Executive Officer What is Alex Bolen’s email address? What kind of environment do you want your stores to have? I hope we can take the opportunity to explain what it's all about, and hopefully make them fans of our brand when they're in our stores. It's not as if we haven't tried in accessories, but there was more authenticity, more brand logic to pursuing women's ready-to-wear. The third-to-last look, a kelly green ball gown, felt really modern, despite it's old-fashioned proportions. We have built a series of retail stores around the world, and expanded our geographic footprint both through retail and wholesale. Their CEO at Oscar de la Renta is Alex Bolen, Mr de la Renta’s son-in-law. There's so many examples. The pair has contributed hugely to the brand since Kim joined in 2003 while in the midst of completing her BFA in Fashion Design at the Pratt Institute. The business has really been dramatically reoriented. Alex Bolen Chief Executive Officer at Oscar de la Renta Greater New York City Area Read more: Oscar De La Renta Spring/Summer 2018 Ready To Wear. Oscar de la Renta CEO Alex Bolen discusses the state of the label, emerging markets, managing growth, and the importance of mentorship. We could bring a more elevated approach to shapewear in our own product line. Under Bolen's stewardship, Oscar de la Renta has evolved from a heavily licensed U.S. designer business to a global force specializing in beautifully crafted ready-to-wear. But, for both of us, it turned into a much longer engagement.” Garcia joined the company in 2009, as an intern reporting to Kim, after completing a degree in architecture at Notre Dame at his family’s behest. De la Renta's brand saw international wholesale growth beginning in 2003, under the direction of CEO Alex Bolen, from five to seventy-five locations. As a young man, he traveled to Spain with dreams of becoming an artist. Also, China. There's a billion things where small innovations create big changes in our production process. “Oscar de la Renta is thrilled to partner with Amazon for the launch of Luxury Stores,” stated Alex Bolen, CEO of Oscar de la Renta. I look at things a company like Spanx is doing. I think that Peter also thinks about menswear a lot. In the very near term, the next year or two, much of our growth is going to come from continued penetration of international markets. Amazon is launching Luxury stores and its first brand is storied American fashion house Oscar de la Renta. It was years ago now. Last February, when Laura Kim and Fernando Garcia presented their first collection as co-creative directors of Oscar de la Renta, they took an impressive first step towards ensuring the brand’s legacy. So we had to reorient things. After Oscar passed away, I read some list that he was the seventh most elegant man in the world. We are obsessed with new customers, we are obsessed with more people understanding what our brand is about, but I don't know if that's necessarily young. Beneath impeccable blue skies, and with the shimmering sapphire lake beyond, Oscar de la Renta’s luxe Resort 2018 collection was presented on a grand … “You walk down the end of the hall and there are 25 people cutting and sewing fabric today, and that’s exactly how it was in 1965 when Oscar … Oscar de la Renta is handing over the chief executive title to his son-in-law, Alex Bolen, to allow the designer more time in the design studio. In July 2004, at just 36 years old, Bolen was named CEO of the Oscar de la Renta fashion house. The U.S. business is a very mature business, but it continues to grow. Although he had already mastered the complexities of high finance, this was a whole new ballgame in an industry he found untenable. This interview has been edited and condensed. Alex Bolen has been CEO of Oscar de la Renta since mid-2004. That seemed to me an opportunity, and it has been. The brand quickly became a fixture on red carpets, worn by such sought-after stars as Sarah Jessica Parker, Selena Gomez and Lupita Nyong’o. The most important thing that you need to run a company is a happy team.”, For Kim and Garcia, the challenge of juggling both labels has turned out to be a blessing, an energizing challenge that generates free-flowing creative momentum.“You get to switch off your thinking for one type of woman and turn it on for the other,” says Garcia. “I would guess that somewhere near 100% of our existing customers are on Amazon and a huge percentage of those are Prime members,” Alex Bolen, CEO of Oscar de la Renta, told Vogue. Alex Bolen, while not a direct relative of Oscar de la Renta, also stressed the community and family atmosphere that exists within ODLR. What we have seen, historically, is that when you can find an opportunity where the short term is difficult, but medium and long term you're fairly confident [in your success], you should march ahead. I would say that with regards to social media in particular, that reflected a lot of [former SVP of Communications] Erika [Bearman]'s enthusiasm for that project. A dramatic blue gown leads the finale at Oscar de la Renta's spring 2016 show. Are there any other categories you're considering? If you don't think Paris is going to remain an important world fashion capital, you should be in a different business. In fact, as the numbers roll in from the holiday season and for the fourth … But if we don't figure out the right way to do them we won't do them. With his own label, founded in 1965, he established a sartorial blueprint for a certain sort of aspirational woman — a woman for whom dressing up was de rigueur, for whom cocktail dresses were more than a once-yearly occasion. Can you talk to me a little bit about your red carpet strategy. In 2004 our revenue was 100 percent wholesale, 0 percent retail, and now it's about 50/50. Vogue speaks to co-creative directors Laura Kim and Fernando Garcia, and son-in-law Alex Bolen, about the American fashion house’s next chapter. I think about it a lot. View Alex Bolen's business profile as Chief Executive Officer at Oscar de la Renta. Here's what to know. Photo: Oscar de la Renta By his own admission, Alex Bolen "never meant to become a … For a luxury fashion brand, you were incredibly progressive in your embrace of live-streaming and social media, particularly Twitter and Tumblr. But times change, and maintaining a legacy is at least as difficult as building one. If this was a brand that relied on beauty or accessories, sure, it would have been fine to toss the DNA of the ready-to-wear out the window and start fresh with a brand new idea, but it’s a brand that’s strongest in ready-to-wear, so it has to be protected.”. How come? Is that a model you're trying to change? © 2021 Breaking Media, Inc. All rights reserved. What's one of your primary goals for this year, or the next five years? “They are part of the DNA of this house,” says Bolen. I would say our expansion internationally, and to a lesser degree our expansion in the U.S. [former SVP of Communications] Erika [Bearman]. Don't say goodbye to stripes. It's difficult for me to speak intelligently on what it's like to be part of a big conglomerate, because I don't really know. Q&A With Alex Bolen, CEO, Oscar de la Renta. I thought, I'm going to jump out of a window if we don't find a way to bring this to our business. Ball gowns really are back. Jan. 21, 2019 Alex Bolen, the chief executive of Oscar de la Renta, planned to have his new store in Paris open around this week, just in time for the couture shows. Oscar de la Renta is handing over the chief executive title to his son-in-law, Alex Bolen, to allow the designer more time in the design studio. When we can do that as Oscar did with Sarah Jessica Parker, that can be a great thing. I think in other parts of the world, notably Europe, the Middle East and Asia, there's a lot more we can do with the product as it exists today. “The way that we’re living and breathing these days feels like we’re moving in the right direction. Photo: Evan Agostini/Getty Images. He said that the company will never have a … I think that so much of our business is about recruiting talented people; certainly I spend a lot of my time on matters of talent. Where is the company now compared to then? - Alex Bolen, CEO of Oscar de la Renta “At Affirm, over 50 percent of our 5.3M users are Millennial and Gen Z consumers. We try to figure out what is innovative in our industry — whether it's technology, 3-D printing, distribution, commerce or communication — and try to figure out if we can be an early adopter of those things. I think that when it becomes transactional in nature, I'm not sure what the point is. Following boarding school Bolen enrolled at Brown University, where he majored in Russian Studies and minored in Economics. I think that Peter joined our company with his own loyal following, and so he's brought those into the mix. We hadn’t really felt that way in a long time.” And home, after all, is not a building, but a feeling. It's not a dumbed down product, it's not cheap or poorly made, it's an Oscar de la Renta piece we can do for $100. Alex Bolen, CEO de Oscar de la Renta, confesó que no se imaginaba cómo una exposición podría cumplir la ambición de revelar la humanidad del diseñador detrás de los icónicos vestidos: “Cuando María Amalia [León de Jorge, presidenta de la Fundación Eduardo León Jimenes] pensó por primera vez en esto, Oscar todavía estaba vivo. When Oscar de la Renta CEO Alex Bolen refers to Kim and Garcia as part of the family, he is not doling out platitudes. Amazon said Tuesday it is getting into luxury fashion, starting with a collection by the Oscar de la Renta label, whose founder famously dressed first ladies. In 2004, our business was organized in a kind of designer 1990s licensing model, where the high-end runway product was not the driver of the business, but was very much a promotional tool to drive a lot of very lucrative licenses. We want to include as many people who are fans of our aesthetic. Just before Oscar passed away in October of 2014, British designer Peter Copping was named his successor, and Kim and Garcia — by then design director and senior designer, respectively — left the company shortly thereafter. But Copping’s tenure at the house lasted just three full ready-to-wear cycles. It is no exaggeration to suggest that Oscar de la Renta was one of the most important figures in 20th century American fashion — and one of its most beloved, too. “I would guess that somewhere near 100% of our existing customers are on Amazon and a huge percentage of those are Prime members,” Alex Bolen, … The impact of oil prices is hard to underestimate in terms of customer psychology... some of our customers make a living from oil, so when oil prices fall, they have less disposable income. “I was not aware of the extent of their maturity,” he admits. Photo: Slaven Vlasic/Getty Images. Alex Bolen, the chief executive of Oscar de la Renta, planned to have his new store in Paris open around this week, just in time for the couture shows. Oscar always said that it was his job to help women lead easier lives, to solve their problems, to help them feel great. It requires the right sort of person, and somebody who is very self-motivated, but when we find those people this environment appeals to them. Without great people, we won't have a great business, it's as simple as that. For example I'm trying hard to make a store in Paris right now. 3. I think we need to take advantage of others standing still. I'm not. In 2015 we had a lot going on in the world that created cross-currents in our business. In our business, it's important to embrace innovation. Photo: Oscar de la Renta, By his own admission, Alex Bolen "never meant to become a garmento." Read more: Oscar de la Renta Names New Creative Directors, The autumn/winter 2017 collection under Laura Kim and Fernando Garcia, Oscar De La Renta Spring/Summer 2018 Ready To Wear, #SuzyNYFW: Heritage Houses Struggling For Credibility, Oscar de la Renta Names New Creative Directors, Louis Vuitton’s New Twist Bag Is Brightening Up Laura Harrier’s 2021, Behind The Scenes Of Kim Jones’s Fendi Debut. Says Kim: “In fittings, Oscar always said, ‘What does that dress do for her?’ That’s something I always keep in mind.”, “Oscar always said that it’s not fashion until a woman buys it and wears it,” adds Bolen. It’s also its first year without its beloved namesake, who passed away last October. I object to the word exclusive, because on some level it means to exclude. Monse’s presence was immediately felt when it debuted at New York Fashion Week in September of 2015 — the collection they showed, built around playful, sexy reinterpretations of the traditional dress shirt, earned rave reviews. I am envious of their ability to retain talent, because they have many brands under their umbrella, and when somebody is talented and is unsatisfied at Brand A, they can offer them an opportunity to work at Brand B, and I can't do that. And while it appeared to outsiders that Monse emerged from thin air, that, of course, was not the case. Kim and Garcia have found themselves right back where they belong. Straw hats, reminiscent of those worn by Coco Chanel, are de rigueur. Sarah Jessica Parker with Oscar de la Renta in 2005. Says Garcia: “It’s very important to have an evolution, not a revolution, as people say. Bolen believes that Oscar de la Renta’s e-commerce store will eventually become the brand’s biggest store in terms of sales. I think the retail economics of Paris are challenging, and a lot of people are negative on Paris right now. - Alex Bolen, CEO of Oscar de la Renta “At Affirm, over 50 percent of our 5.3M users are Millennial and Gen Z consumers. [The key is to find] ways to include more people that are authentic and appropriate to our brand. She starts March 26 and reports directly to chief executive officer Alex Bolen. For some extra pocket change, he sketched dresses for local fashion houses. “I was not a boss, so to speak, when I was at Oscar,” Garcia explains. By working with iconic partners like Oscar de la Renta, we’re giving these younger consumers the opportunity to buy the styles they’ve always wanted in a responsible way,” said Silvija Martincevic, Chief Commercial Officer at Affirm. As did a short taupe dress with an exaggerated peplum attached. What is your working relationship like with Peter? I think some of our business partners in Asia love Peter's aesthetic; at the same time, Peter's very much on board with the general mission of well-made, sophisticated, feminine product for women who like to dress up. Historically we've not had much business there, but this is a good time for us to march ahead. “We want … Peter Copping takes a bow at the Oscar de la Renta spring 2016 show in September. We decided we would focus more on the high-end women's ready-to-wear product, and make that the core of our business. In the absence of Fernando Garcia and Laura Kim—the Monse designers will make their Oscar de la Renta debut in February at the Fall ’17 shows—Alex Bolen, ODLR’s CEO, spoke to … “The ideas stay — in a positive way — as naive as possible.”, While Kim and Garcia wasted no time in adding new categories to the Oscar de la Renta repertoire — denim and suiting, for instance — they are keenly aware that they have a dedicated customer base that mustn’t be alienated. Oscar de la Renta CEO Alex Bolen discusses the state of the label, emerging markets, managing growth, and the importance of mentorship. The look is currently a favorite of Tokyo's Harajuku girls. And for the company, it signalled the beginning of a new chapter after a rudderless few seasons. We’re protecting that client who loves the brand and has bought so many clothes throughout the years — decades, for some. We are a family business, and we are very non-bureaucratic. Oscar was directly involved in bringing Copping aboard, courting him while he held the position of creative director at Nina Ricci. Oscar used to say, I don't make clothes for children, and I would say we do make clothes for children, and he would say that's not the point. Though Monse skews funkier than the ready-to-wear offerings at Oscar de la Renta — it’s more adventurous in its fabric selections, more provocative in its cuts, more directional in concept — it shares a focus on wearability that Kim and Garcia picked up from Oscar himself. All in the de la Renta family: from left, Alex Bolen, Eliza Bolen, Oscar de la Renta, and Moises de la Renta. Menswear happens to be an important category right now — I think that men are spending more. And they really love what [Creative Director] Peter [Copping]'s doing. 4. In our stores, the ability to have a global inventory system, so that if someone in [our] Madison Avenue [location] is looking to buy a blue dress that's not there, in a second we can find where it is in the world and how we get it to her. In fact, sometimes he'd like things to move even faster. But that's not the case for Oscar — you've said before the company's staple is $4,000 cocktail dresses. But it's not a business model that in our estimation would stand the test of time — let's not forget that in the '90s there were many, many department stores in the U.S., and now there's only one left, and that's Macy's. We have some advantages in regards to talent in a certain way. His resignation was announced abruptly in July of 2016, not quite two years after he joined the company. I think that Oscar always tried to understand the customer. The hiring looked great on paper — Copping had couture training, which mattered to Oscar, and the two shared a proclivity for refined, colourful, joyful femininity in their designs. One other advantage of being a medium-sized business, or independent company, is that we can move more quickly. In 2004, somewhere between 96 and 100 percent of our business was U.S.-oriented, despite the fact that Oscar's name was known around the world. We do still aspire to having a robust accessories business — shoes, bags, those are works in progress. And it was, for Oscar, a great business model. How and when did you decide that Oscar de la Renta needed to be involved in ecommerce? We do charge a lot for what we do, it costs a lot to make what we do. Oscar and I had a bit of an ongoing comedy show, and I think that with Peter, we have a fantastic working relationship — we talk daily, we go over general things, what's happening with our lives in New York City. Likewise in the sample room, pattern-grading can now be done on a computer. That's what Oscar did, that's what Oscar loved, what our brand was about — making beautiful dresses for day, evening, long, short. His son-in-law Alex Bolen operates as Chief Executive Officer, and step-daughter Eliza Bolen serves as Vice President of Licensing, at Oscar de … “For me to get more mindshare with existing customers in addition to getting new customers — that’s the name of the game,” Bolen added. It was at Brown that he met Eliza Reed, the stepdaughter of fashion icon Oscar de la Renta. It's not because we make off-the-charts margins, but look, we put a lot of work into what we do, to understand that comes with understanding of [clothes]. That's going to come from an accessories offering. Who is the Oscar de la Renta customer today? Oscar was deeply concerned with ensuring a smooth transition, fearing the slide into irrelevancy suffered by Blass and Halston after their founders’ deaths. Eliza Reed, a daughter of Annette de la Renta and Samuel P. Reed, both of New York, was married yesterday to Alexander Lytton Bolen, the son of Barclay and Richard J. Bolen … Our business today is roughly 60/40 North America to the rest of the world. Every day, a whole new group of people turn 35 — we want to talk to them more often. “I think that Laura and Fernando very much take that to heart.”, Read more: #SuzyNYFW: Heritage Houses Struggling For Credibility, Bolen is refreshingly candid about his reasons for hiring Copping over Kim and Garcia. Our price tags can be intimidating enough, I don't think we need to add to that a staff that is not welcoming, that is not ready to explain, that is not ready to help. It falls, now, to Kim and Garcia to shepherd it into a new era, and update its offerings in a way that remains true to its history. When Oscar de la Renta CEO Alex Bolen refers to Kim and Garcia as part of the family, he is not doling out platitudes. Alex Bolen has been CEO of Oscar de la Renta since mid-2004. I think that what we strive for is to really develop a relationship between the designer — Oscar in the past, Peter today — and the person they are dressing. How and when did you decide that Oscar de la Renta needed to be involved in ecommerce? We'll get there. The occasion marked Peter Copping's one-year anniversary on the Oscar de la Renta runway. While Copping was helming Oscar de la Renta, Kim and Garcia were busy building Monse, one of New York’s buzziest young labels. “We feel a great deal of responsibility, given that we worked with him,” Fernando says of continuing the legacy they witnessed being built by Mr de la Renta, “We have a tremendous amount of respect for the family and want to make sure his name continues on in a youthful and strong way.” The Breton stripe may feel burned, but de la Renta's not letting go just yet. I'm not sure we are so obsessed. We are now developing prototypes in our jewelry business using 3-D printers. Read more: Peter Copping Departs Oscar De La Renta. CEO Talk | Alex Bolen, Chief Executive Officer, Oscar de la Renta NEW YORK, United States - It's a new year, but the news hasn't changed all that much for the luxury business. Next on the road map? In the United States, de la Renta's name was as famous then as it is now, but the business has changed dramatically. The fabrics we use, the way we cut, the techniques, there is a certain sophistication — a customer has to have tried other things to understand why we charge the prices we charge. “I think very much about how our organisation is living and breathing every day,” he continues. “I think you’re safe for a few more days,” Alex replies. I never got to see you work directly with Oscar, but I read that you two were quite jokey and you were often jumping in to make design suggestions. 2015 marks the 50th anniversary of the Oscar de la Renta brand. This trend is sure to carry on through September. “I’ve learned, since I left and came back, how to manage a team, how to make everyone feel listened to, feel involved in the design, and feel excited every day. But, he says, “the opportunity to work with Oscar was something I couldn’t pass up. Has the Oscar customer changed since Peter Copping joined the company? We have two factories in Italy and two factories here in the U.S., so those currency costs affect how and where we do production. Find contact's direct phone number, email address, work history, and more. She's been around for a while now, but Lindsey Wixson is the star of the Resort shows. “I would guess that somewhere near 100% of our existing customers are on Amazon and a huge percentage of those are Prime members,” Alex Bolen, CEO of Oscar de la Renta, told Vogue. What are the advantages and disadvantages of being an independent, family-run luxury business vs. being part of a big conglomerate like, say, Kering? The pair has contributed hugely to the brand since Kim joined in 2003 while in the midst of completing her BFA in Fashion Design at the Pratt Institute. A store in Paris, and possibly a menswear line. It’s also its first year without its beloved namesake, who passed away last October. How has that investment played out for you? So perhaps in the grand scheme of rings available in the world, at $100, it's still expensive, but that's a really low price point relative to the product line. Photo: Michael Edwards O scar de la Renta is trying to eat his hamburger. That’s a very attractive number, as Oscar de la Renta CEO Alex Bolen makes clear: “I would guess that somewhere near 100% of our existing customers are on Amazon and a … It was years ago now. I'm not so sure. Does that really suit a young customer? De la Renta, along with contemporaries like Halston and Bill Blass, proved that American brands could drive trends rather than simply follow them. Alex Bolen, CEO de Oscar de la Renta, confesó que no se imaginaba cómo una exposición podría cumplir la ambición de revelar la humanidad del diseñador detrás de los icónicos vestidos: “Cuando María Amalia [León de Jorge, presidenta de la Fundación Eduardo León Jimenes] pensó por primera vez en esto, Oscar todavía estaba vivo. In 2006, the Oscar de la Renta label diversified into bridal wear. Is that still something you think about doing, now that Peter Copping is on board? Luxury likes to talk about exclusivity, but that's never been the Oscar de la Renta approach. But the interlude proved beneficial. De la Renta learned his craft through an apprenticeship with Cristóbal Balenciaga, and then worked as a couture assistant at Lanvin. Three years after the passing of its founder and namesake, the house of Oscar de la Renta has achieved a delicate parity: courting a new, more casual customer while continuing to outfit the elegant women he dressed for decades. The 48th annual Oscar de la Renta fashion show and luncheon was presented by Saks Fifth Avenue at Lake Tahoe on Saturday, Aug. 5, to a sold-out crowd of 650, raising a record $1.1 million to benefit the League to Save Lake Tahoe.. We still want to do that, I think it's a great way to communicate with new customers. The stronger dollar meant that European tourists that came to the U.S. didn't shop this year. Alex Bolen’s email address is a***@odlr.com What is Alex Bolen’s business email address? The Oscar de la Renta customer is a woman who appreciates well-made, feminine product, who is very dressed up at all times in her life, day and evening, wants to look great, wants to feel great. At this year's Oscar De La Renta fashion show, actress Dakota Fanning sat front row. Lindsey Wixson is most popular model of the season. I can tell you what I perceive. On a Friday afternoon in New York City near Bryant park, Oscar de la Renta CEO Alex Bolen invited us to his office, which is home to the business team, the manufacturing and design departments, and personnel for the esteemed fashion house. Says Bolen: “Laura and I started working at Oscar de la Renta in the same week. Jason Wu showed them last week, Oscar showed them today, and we'll definitely see them come the Spring 2011 shows. Our industry is obsessed with the pursuit of younger customers. You became CEO of Oscar de la Renta in July 2004, when you were just 36, and the company was a $650-million business with no stores and quite a number of licenses.
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