Social responsibility is the ideological notion that organizations should not behave unethically or function amorally, and should aim (instead) to deliberately contribute to the welfare of society or societies – comprised of various communities and stakeholders – that they operate in and interact with. *You can also browse our support articles here >. The advantages to the fact of obtaining satisfaction from customers are various but before considering all of them in details, a definition of the term must be given. Authors definition, a card game for two or more persons that is played with a 52-card pack, the object being to take the largest number of tricks consisting of four cards of the same denomination. In relation with CSR, Patten (1992 as cited in L Moir, 2006 p.9) gave the following example concerning the possible fluctuations in the level of urgency: environmental groups and issues became more urgent to oil firms following the Exxon Valdez oil spill. Bhattacharya, 2006, Corporate Social Responsibility, Customer Satisfaction, and Market Value. Registered Data Controller No: Z1821391. Dongen’s 2006 paper: “In search of the link between corporate social responsibility and legitimacy” she enumerated a number of external factors that encouraged firm to adopt the concept of CSR. Study for free with our range of university lectures! Personnel management includes - obtaining, using and maintaining a satisfied workforce. CSR initiatives constitute a key element of corporate identity that can induce customers to identify with the company. Addressing a theoretical problem by reorienting the corporate social performance model. Another view to consider internal drivers to CSR is to consider them to be national drivers. Engagement is a 50/50 proposition with the responsibility to become engaged on the … Getting into the detail Besides, employees seeking a more socially responsible firm, managers now have the task to reconcile the profit-making need of the company with the responsibility towards society. One example of a key antecedent can be perceived value and that has been empirically shown to promote customer satisfaction (Fornell et al. Normative foundations of technology transfer and transnational benefit principles in the UNESCO universal declaration on bioethics and human rights. UPMC administers surveys to all 80,000 employees across 20 different hospital systems, doctors’ offices, clinics, and long-term care facilities to understand the employee voice. Kytle et al. Later the term was applied to particular (and narrower) moral codes or value systems. CSR has been described in a number of various ways. M.J. Langeveld. Howard Bowen (1953) was among the early authors who wrote about the doctrine of social responsibility and his early definition of CSR has influenced the theory and practice of CSR up to the present. Different scholars from different disciplines view and interpret management from their own angles. Company Registration No: 4964706. Shell: “We all need to assess the impact our business makes on society and ensure that we balance the economic, environmental and social aspects of everything we do” (Moody-Stuart, 1999). They studied Fortune 500 companies, to find that a direct relation between CSR and customer satisfaction existed. The earlier term for ' economics ' was political 'economy '. The logic behind the pyramid relies in the fact that firms are expected to aim for profit maximization but it must also cater for the other responsibilities in the pyramid, which is comply with the law, comply with rules of society and finally act as a good corporate citizen. Stakeholders can be classified in two main categories; primary and secondary stakeholders. Many believe that customer satisfaction is the key to a business success. Despite the fact that the concept of CSR has been present for such a long time, researchers still do not share a common definition or set of core principles (Andre Crane et al. CSR initiatives in this case could lead to wastage of precious resources which could have been used in a better way. the scientific method) is performing a methodical study in order to prove or disprove a hypothesis, or answer a specific question. Design/Methodology/Approach: This study employs the systematic … Additionally, the following definitions of CSR have been proposed by different authors: Swanson, D. L. (1995). Drivers, in this context, refer to the reasons behind the choice of a firm to adopt a more socially acceptable behaviour. Human Resource Management is the process of recruiting, selecting, inducting employees, providing orientation, imparting training and development, appraising the performance of employees, deciding compensation and providing benefits, motivating employees, maintaining proper relations with employees and their trade unions, ensuring employees safety, welfare and healthy measures in … (1995, cited in Maignan and Ferrell, 2004) consumers show more fervent support to companies committed to cause-related marketing, practices that help the environment, or business ethics. Traditionally, ethics referred to the philosophical study of morality, the latter being a more or less systematic set of beliefs, usually held in common by a group, about how people should live. Urgency: exists when two conditions are met: 1) when it is time-sensitive, and 2) when it is important or critical to the stakeholder (Mitchell et al., 1997). According to Wood (1991, cited in Moir, 1991, p.2), ‘the basic idea of corporate social responsibility is that business and society are interwoven rather than distinct entities’. CSR can help in building customer loyalty by helping them feel that the company with which they are involved care for them. In 2004, Bhattacharya and Sen (2004, cited in Mac Donald and Rundle-Thiele, 2008, p.175) proposed six dimensions to CSR. Education is the process of training man to fulfill his aim by exercising all the faculties to the fullest extent as a member of society. : 2. a person who begins or creates something: 3. to…. From the marketing point of view customer satisfaction will be defined as a vital part of the strategy of an organization (Fornell et al. Here are nine example from the long list of definitions to get you inspired: The second dimension rely on the aspect that establishing the link between the two components is the fact that being highly active in the CSR domain creates a favorable context that positively boosts consumers’ evaluations of and it gives a favorable image of the firm (Brown and Dacin 1997; Gürhan- Canli and Batra 2004; Sen and Bhattacharya 2001).
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